Bras. Swimsuits. Jeans. Bridesmaids dresses.

What do all these things have in common?

They’re all things most women would rather get a root canal than go shopping for. (Full disclosure: I’ve never had a root canal. But I can’t imagine they’re fun.)

I used to work at Lane Bryant and was a certified intimate apparel expert. (Second full disclosure: I watched a video and took an open-note quiz. But I was actually known as a pretty damn good bra saleswoman.)

I can attest to the fact many women only shopped for bras every two or three years. Other women I know—specifically ones who gave birth to me—do it even less often. (Full disclosure: I love my mom.)

Trust me: I get it. I understand the many reasons to put off bra shopping, from cost to the time factor to the stupefying number of choices.

But the reality is you need to go bra shopping at least once a year.

I have a list of six reasons to consider why you need to go bra shopping. You’ll be doing yourself and “the girls” a huge favor:

  1. Chances are very good you’re wearing the wrong size. Depending where you read it, anywhere between 65-85% of American women are wearing the wrong bra size. And having worked at LB so long, I believe it. No store charges for a bra fitting, so at the very least, it costs you nothing to find out how far off the mark you are. Because of hormones, weight gain/loss, and many other factors, you are probably not the exact size you were five years ago.
  1. You’ll boost your fashion IQ. I am amazed at all the different types of innovations bra designers and manufacturers come up with. Back smoothing. Moisture wicking. Bralettes. Demi cups that fit a DDD. Lace that doesn’t show under knits. Hundreds of gorgeous patterns. You’d think such a simple garment would be pretty dull, but there’s a lot you can do with it!
  1. You will find a new best friend. Once you are properly fitted and find a comfortable bra with good support—yes, they do exist—you will seriously wonder how you ever lived without it! Imagine being at work without having to adjust your bra at a staff meeting. Or if you went running without pain because you had a proper sports bra. Did you just improve your quality of life? Yes, you did!
  1. Your clothes will look stunning on you. I see so many shirts or dresses that don’t look quite right because of an ill-fitting bra. I see boobs that are pointed up and down. I see uniboobs. Quadriboobs. And other types I can’t even mention. When you are fitted with the right bra for your frame, I cannot even tell you how well your clothes fit. You can be proud of your figure and wear clothes that are sleek or tailored instead of boxy and baggy. Believe me, others will notice.
  1. You could get the chance to treat yourself and your SO. Hell, I don’t even date, but even I occasionally splurge on something lacy and/or oh là là for myself. Why not? It’s fun! And if you enjoy something black or sparkly or with ribbons, I’m guessing your SO does, too!
  1. It will save you money in the long run. A good fitting bra is an investment. Stop throwing your money away on cheap bras that don’t fit. And definitely stop buying expensive ones that don’t fit and you don’t take care of! A quality bra will last approximately 180 wears, or even longer if you wash and store it properly.

The next time you put on a bra, ask yourself:

  • Does the back ride up?
  • Are the wires rubbing scabs into my skin?
  • Do I spill over or under the cup?
  • Do I often fiddle with the straps?
  • Is it cutting red marks into my shoulders or chest?
  • Does it hurt so badly that I take it off right when I get home, even before I take off my shoes?

If you answered yes to any of these questions, you need to go get fitted for a new bra. Block an hour out over lunch, after work (Mondays and Tuesdays are typically the slowest nights in retail), on a Saturday morning, or when the mall opens on Sunday. Take a sister or a trusted friend. It doesn’t have to be torture.

You deserve to be comfortable and look great. With a bra that fits great, you are ready to conquer the world like the amazing curvy goddess that you are!

Be honest…when was the last time you had a fitting? Comment below!